About Bard Press

The mission of Bard Press is to make every book we publish worthy of critical acclaim and reader affection, and to give every author we publish a national stage to spread his or her message. Bard Press has one of the strongest bestseller records in the United States' publishing industry: 50 percent of our books have reached the top bestseller lists, including New York Times, Wall Street Journal, USA Today, and Business Week. Starting with the acclaimed runaway hit, NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, and continuing with our latest hit, Jeffrey Gitomer's Little Black Book of Connections, Bard Press continually redefines the creative and intellectual potential of business books.

There are two primary reasons Bard Press books consistently reach bestseller lists, win national book awards, and sell for longer than titles published by the larger New York houses:

1. We publish only a few books a year (usually one or two) and spend a great deal of time working with each author on his or her book - editing, designing, and  marketing. We pour our resources into producing unique quality, negotiating extraordinary retail placements, and designing and marketing our books in smart ways that position our titles for big sales, and supporting our sales force with promotions and incentives to keep our books selling for years after publication.
   
   
2. We serve a different master. Though most major publishers position themselves to cater to the changing demands of retailers, Bard Press is engineered to serve our authors. Rather than simply selling inventory to retailers for one-dimensional profits, we use our distribution clout and sales history to further the careers of our authors and create multi-dimensional sales: We secure lots of highly visible shelf space at the national chain and airport bookstores, build follow-up sales and promotions based on early success, and continue with backlist sales for longevity and more powerful clout.