Fire UP Your Brain!
Ray Bard

Does what you think make a difference in how you act?

What a dumb question!

So, how can you think so that will it make a difference in how you act? What can you do to think in ways that increase your sales, happiness, and contribution — and your bank account?

"You can't start a fire without a spark."
Bruce Springsteen

A Strategy

Here's a strategy. It's what I call Frame & Reframe. You're probably familiar with framing. When you use the phrase "I need to reframe this," it means finding a different way to think about something — an attitude adjustment.

You know how to frame when shooting photos, framing houses, and framing art. But how do you frame your thoughts? The first way is to choose what you want to feed your brain. You're originating a thought. It's like going to the grocery store and deciding what goes in your cart.

The second way is to Reframe. Here you're reacting to an outside message. It's like reading a restaurant menu (someone else's frame) and deciding you don't want what's on the menu — and then negotiating with your waiter for what you want to be served. Or, going to another restaurant.

Framing & Reframing is consciously translating our external experiences and internal thoughts into empowering brain food. It's deciding what you put in your brain — and what you keep out. It's consciously seeking and using ideas that enable your success. A continuous process of framing and reframing. It's firing up your brain for becoming your best self.

"It's your thoughts behind the words you speak that create your attitude."
Jeffrey Gitomer's Little Gold Book of YES! Attitude

What's Your Diet?

Framing is based on the assumption that motivation is internal and you're in control of your diet — whether physical or mental. What's your mental Frame & Reframe diet? Is it more like double cheeseburgers with bacon or something healthier?

"How you feed your mind is every bit as critical to your happiness as how you feed your body."
Jeff Olson
"Miss a meal if you have to, but don't miss a book. Successful people have libraries. The rest have big screen TVs."
Jim Rohn
"You mainly feel the way you think."
Albert Ellis Ph.D., founder of Rational Emotive Therapy

A Spark

Do you wait for someone to give you a spark? Or do you create your own?

"It takes half your life before you discover life is a do-ityourself project."
Napoleon Hill

You likely agree with Napoleon — it's up to you. So how?

Do you like motivational quotes? Do you use them to Frame and Reframe your thinking? Do you use them to fire up fellow salespeople and friends? Do you keep your own collection of favorites quotes, put them on your refrigerator door, and share in conversation and via social media?

What's the value of quotes? Are they more like M&Ms — or diamonds? Are they just a fleeting, sugary bit of inspiration — or are they more precious and longer lasting? Do you have a quote you've cherished over the years — one that's enriched your thinking? Those are the diamonds. The M&M's are the sweet ones that quickly melt in your mouth — a short pleasurable burst. Over the long haul, it's the diamonds that inspire us, energize us to keep going, and power us toward our goals.

Years ago, I discovered Peter Nivio Zarienga's (The Orator) quote "Action conquers fear." It's simple, short, and powerful. I've gone back to it again and again over the years. Many times it's been a great reminder that without action, nothing happens.

More Diamonds

The Fired UP! SellingTM Project is a way for you to discover more diamonds. It was created by salespeople for sales people, with judging of the best quotes by sales managers, salespeople, and sales trainers. The Project is about discovering the most powerful brain food for salespeople.

Learn more here:

Ray Bard
Director of The Fired Up! SellingTM Project

Publisher of Jeffrey Gitomer's Little Red Book of Selling and The ONE Thing by Gary Keller with Jay Papasan

This originally appeared in Jeffrey Gitomer's Sales Caffeine